Applegate partners with European tech firm Visable

Applegate Marketplace can today announce an exclusive partnership with Visable, the parent company of Europe’s leading online B2B platforms EUROPAGES and wlw.

 

As the official reselling partner in the UK, Applegate is able to offer listings and additional online marketing services on EUROPAGES and wlw alongside its own AI-based sourcing platform. 

“Technology facilitates borderless business,” said Stuart Brocklehurst, Applegate’s CEO, “this alliance allows us to combine the benefits of Applegate and Visable together to provide an incredibly powerful offer to our clients. It’s also a great development for us as a business and for the team – it’s great working with another firm, discovering both common and different approaches to activities.”

The goal of the partnership is to maximise British companies’ visibility on the web and to boost international trade by making their portfolios available to purchasers in 15 languages.

By extending their marketing mix to include profiles on EUROPAGES and wlw, Applegate customers are able to present their products and services to an additional four million international procurement professionals on top of the over 18,000 purchasers that already use the UK’s premier AI-driven B2B platform.

The partnership enables Applegate to support UK companies’ digital marketing efforts and visibility on the European mainland after Brexit while allowing Visable to further pursue its internationalisation strategy with a strong partner in the UK.

Visable has offices across Europe, with its main headquarters in Paris and Hamburg.

“We are delighted to announce our partnership with Applegate. Both our companies are driven by a common mission, which is to connect international b2b purchasers with matching suppliers,” said Visable CEO Peter F. Schmid.

“After Germany, the United Kingdom is the second largest economy in Europe. We are convinced that Applegate’s strong local footprint, market expertise and salesforce will allow us to further increase our market share, while providing UK-based businesses with a unique opportunity to expand their reach across Europe and beyond.”

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